TikTok is introducing a new feature that allows them to lessen the volume of AI-created videos appearing in their streams. This step comes as the service disclosed that it now features more than 1 bn AI videos.
Testing and Rollout
This change is undergoing trials over the following weeks before a full-scale rollout. This advancement coincides with a increase in AI-generated material, spurred by recent content generation software.
The Broader AI Trend
It has been noted that almost a tenth of the most rapidly expanding content creators on a competing service only show content made by AI. A considerable share of this material is deemed low-quality AI content, a phrase for poor-quality, bulk-generated content that is often illogical or bizarre.
Based on user feedback that a lot of users like content made with AI tools, ranging from computer-generated images to educational videos, and we aim to offer the community the ability to adjust the amount of that, based on their own preferences,” commented a company executive.
Volume and Proportions
The platform shared that there are now 1.3bn videos on its network labeled as made with AI. In total, over 100 m pieces of content are submitted to the service every day, making clips made by AI a minor part of its total content library.
Customizing Your Feed
Viewers will be capable of reduce or increase the level of artificial media they watch by accessing the content preference feature in the app and picking AI-made media. Other topics that currently be adjusted under the filter cover news, clothing, beauty, and movement.
AI Disclosure Rules
Its rules oblige content makers to tag convincing AI-made content, and it prohibits harmful fake videos of celebrities or critical incidents. Any authentic-looking AI-generated clip that is unmarked can be deleted under its user guidelines.
In addition, the platform will now attach an “AI-made” tag to content produced via its proprietary AI systems, or flagged by an cross-platform project for identifying content made by AI. This step is aimed to deter users from seeking to evade the labeling process.
AI Literacy Programs
TikTok is furthermore launching a two million dollar educational fund for experts and groups to develop informative material about responsible artificial intelligence. This project will assist educational bodies specializing in teaching coding and technology.
Moderation Strategy
The platform has supported its content review process, following debate over proposals to lay off numerous content moderators in the UK. It is set to eliminate hundreds of positions in its content moderation team in London, with labor groups and online safety experts voicing alarm that staff are being displaced by machine-led review.
A company official clarified that human moderation would remain essential, but automated tools can safeguard staff by eliminating the most graphic content ahead of it is viewed by humans. TikTok announced a significant reduction in explicit and harmful content reviewed by human moderators over the last 12 months due to reliance on its automated systems.
We believe it is crucial to balance humans and technology to ensure user safety,” the official commented. “We’ll have staff as integral to the approach, but we also think it’s extremely critical to reduce exposure to harmful content as swiftly, which is where a lot of the machine support is really helping us work at speed.”
